If you want your business website to be found on the internet, then you need to make sure that your website content is “keyword rich”. And in order to know what keywords you should include in your content, you need to know what phrases people are searching for in your industry.

A great way to find this information is by using free keyword research tools. They can help you optimize your website copy to display in search results when people are looking for your kind of business. They can even help you discover new market niches for your business.

Google offers a great keyword research tool that can help you to find these keywords:

https://adwords.google.com/select/KeywordToolExternal

For example: If you own a nail salon, you could enter “nail salon” into the keyword search tool, like this:

You’ll see that the Google keyword tool returns to you phrases that people have actually searched on that match your original phrase. So now you can view this list of keywords and pick those popular terms that most match your business or service, and you can then modify your website or blog to include these popular search terms and attract more people to your site. Having these keywords in your content is how Google determines when your site should be displayed in someone’s search results.

Here are 2 more free keyword research tools that you can also try:

http://freekeywords.wordtracker.com/

http://www.wordpot.com/

So, there you have it – have fun! And if you have a favorite tool for finding keyword phrases that you like to use, please leave a comment here and let everyone know about it – I look forward to hearing from you!

Talk soon!  Betty