Anytime you go into Google and type in a word or phrase in the search box, Google takes note. Google considers that a keyword or keyphrase.

The Adwords Keyword Tool tracks each of those words and phrases. It’s obviously beneficial to use those keywords and phrases that are frequently searched for within your blog. Read the rest of this entry »

If you want your business website to be found on the internet, then you need to make sure that your website content is “keyword rich”. And in order to know what keywords you should include in your content, you need to know what phrases people are searching for in your industry.

A great way to find this information is by using free keyword research tools. They can help you optimize your website copy to display in search results when people are looking for your kind of business. They can even help you discover new market niches for your business. Read the rest of this entry »

“In the business world, there really is no need for an online presence…”

That statement is only true if you don’t want your business to expand, you’d rather not have more clients and you really could care less if you increased your sales.

Is that what you really want? I didn’t think so.

According to Nielsen there are over 875 million online shoppers and 78% of those are actively looking to make a purchase. So it is safe to say, if you do not have an internet presence you are missing out on the greatest potential available to you, literally at your fingertips.

So here it is, THE main reason you need to utilize the internet for your business; the unlimited amount of people who can reach you and in turn, you reach them. By using the internet, the sky is the limit for your business.

Like all things, however, you have to have a strong foundation and build from there. The foundation you need to have in place, and this may come as a shocker, is a website. Once you establish an effective, professional website then everything you do on the internet from there should always draw people back to your website and therefore the potential for profit.

Then you can expand from there, limited only by your imagination. Submit articles for online publishing. Create a blog and consistently bring useful information and create a following. Utilize social media to build strong relationships. All of which creates word of mouth through saturating your target market effectively branding your company, its products, and/or its services.

One word of caution though.

Just having any old website online for your business won’t necessarily bring in the dollars.

There is a lot to making a website fully effective. In future blogs we will discuss some of the “must haves” for your website. I also have other amazing resources available if you really want to learn profitable ways to use the internet, expand your business, bring in more clients and increase your sales.

That is after all, what all of this is about.

Betty Walker
www.WiseWebLady.com

Check out our July “Product of the Month”, the Small Business Internet Workshop!
http://www.wiseweblady.com/success-workshop-recording.html

Here is a Member Call where Betty Walker shares her views on putting a social media strategy in place as a successful part of your marketing plan for your business. (Approx. 45 mins)

Click on the arrow below to play audio:
09032009-socialmedia-optimized.mp3

Please leave a comment and post your questions below – let’s get a dialog going – let me know what you’re thinking on this subject. Let me hear from you!