I have had the priviledge of interviewing 7 of the biggest names in internet marketing and businesss consulting, to find out the “soft-selling” secrets that they use everyday to grow their multi-million dollar businesses.  Just check out this line up of those that are included:

- Maria Gudelis
- Jason Fladlien
- Willie Crawford
- Ronda Del Boccio
- Angelique Rewers
- Tim Castleman
- Stephen Beck

If you love your business, but you HATE selling, then check out these fantastic interviews – click below for more details -

http://www.wiseweblady.com/softsell.htm

If you are the average consumer, words like bit-mapped images, Javascript and markup languages can sound a lot like Greek. Even worse are the acronyms, HTML, JPEG, and GIF.
Here’s a quick break down on a few of those “need to know” phrases, acronyms and words that make up the world of web design and development.
Hyperlinks – a hyperlink is a link that the reader can directly follow to another website or page of a website. Some links may take you further down the page you are currently on. It may be a highlighted word, picture, or other object to link you to the other page.
JPEG – or also JPG, stands for Joint Photographic Experts Group. It is a common format for storing and saving photos and images on the Web.
GIF –Graphics Interchange Format is another common image format for saving and storing images on the web, most commonly used for webpage graphics like logos, etc.
HTML- stands for Hyper Text Markup Language and is the markup language used for building web pages. It creates the structural semantics for the page.
Javascript – is a scripting language used to enhance HTML pages, allowing a webpage to be interactive with the user. It runs on the “client-side” allowing it to interact with the user/visitor without having to do constant downloads from the website or webpage refreshes.
Flash – is a multimedia platform used to provide animation of text, drawings, and still images.
Bandwidth – in computer networking a Bandwidth is a system of measure of the amount of information that can be transmitted between a website visitor and the website host. Also seen as “bits per second” (bps) it is a measure of the speed of a webpage.
Those are just a few of the more common terms and phrases. The good news is if you choose to use a professional web developer its information that is good to know instead of need to know.

Anytime you go into Google and type in a word or phrase in the search box, Google takes note. Google considers that a keyword or keyphrase.

The Adwords Keyword Tool tracks each of those words and phrases. It’s obviously beneficial to use those keywords and phrases that are frequently searched for within your blog. Having great content that meets the needs of the reader is not enough if people are unable to find your blog.

Not only is it necessary to optimize your website for keywords, it is important to optimize your blog as well. Optimizing your blog allows your target audience to locate you with greater ease because of the increase in your search engine ranking.

Your first task is obviously finding out which keywords and phrases you should be optimizing your blog with through the Adwords Keyword Tool.

There are a few beneficial ways to utilize this tool.

Firstly, it can aid in giving you a few good ideas as to what words and phrases would be beneficial to include in your blog. Once you enter a word or phrase into the adword search, you will want to pay close attention to those phrases and words with the least amount of competition.

Secondly, this tool has the ability to analyze your content and report back on the findings. Again, you can wisely choose the words with the most potential to driving your target clients to your blog.

There is no need to cram your blog with nothing but the keywords. Generally speaking if you make certain to include your keywords in your first and last paragraph it will aid in your Google search engine ranking. Additionally it is wise to use your keywords in your title as well.

If you take the time to write the blog, then take the time to search Google’s Adwords Keyword Tool and get your blog noticed.

“In the business world, there really is no need for an online presence…”

That statement is only true if you don’t want your business to expand, you’d rather not have more clients and you really could care less if you increased your sales.

Is that what you really want? I didn’t think so.

According to Nielsen there are over 875 million online shoppers and 78% of those are actively looking to make a purchase. So it is safe to say, if you do not have an internet presence you are missing out on the greatest potential available to you, literally at your fingertips.

So here it is, THE main reason you need to utilize the internet for your business; the unlimited amount of people who can reach you and in turn, you reach them. By using the internet, the sky is the limit for your business.

Like all things, however, you have to have a strong foundation and build from there. The foundation you need to have in place, and this may come as a shocker, is a website. Once you establish an effective, professional website then everything you do on the internet from there should always draw people back to your website and therefore the potential for profit.

Then you can expand from there, limited only by your imagination. Submit articles for online publishing. Create a blog and consistently bring useful information and create a following. Utilize social media to build strong relationships. All of which creates word of mouth through saturating your target market effectively branding your company, its products, and/or its services.

One word of caution though.

Just having any old website online for your business won’t necessarily bring in the dollars.

There is a lot to making a website fully effective. In future blogs we will discuss some of the “must haves” for your website. I also have other amazing resources available if you really want to learn profitable ways to use the internet, expand your business, bring in more clients and increase your sales.

That is after all, what all of this is about.

Betty Walker
www.WiseWebLady.com

Check out our July “Product of the Month”, the Small Business Internet Workshop!
http://www.wiseweblady.com/success-workshop-recording.html